Complete Beginner's Guide To Copywriting: Working With Clients

Can you remember what you felt on the first day of school?

Sometimes interacting with clients and developing relationships can feel the exact same way.

Butterflies in the tummy, anxiety, and a fear of the unknown.

You know that it could be a fabulous little get-together, but you're nervous and had trouble sleeping because of it, which is making problems even worse.

Why are you so nervous? It's simple...

Because client meetings are important. They make the business world go round.

It may be your first-ever meeting or you're getting together with someone who's working on a project you would love to be a part of.

No matter the situation I'm here to remind you to take a deep breath and relax.

When client meetings, phone calls, or even emails give you the heebie-jeebies, remember these three keys:

1. Most professional relationships are just that

2. It's a mutually beneficial relationship

3. You may not be the only nervous party

Let's take a dive into these three keys to braving your client interactions like a champ so you can start building better relationships and get over your fear.

You don't need to be best buds.

That is if you don't want to. Honestly, you're more likely not to become besties.

A 2018 study on 3,000 full-time American workers revealed that they only considered 15% of their coworkers "real friends."

This information is intriguing because it feels like it's a part of our culture and nature to want to befriend more people than we probably humanly are capable of.

Whether you're freelancing, working from home, or a part of a remote team you'll encounter tons of clients as a copywriter...

Clients that might not all be your type (in a work friendship sense).

While you don't want to remain merely acquainted with your clients, it may not extend beyond a professional relationship.

When meeting your next client don't expect there to be fireworks right away, if ever.

Doing so will place unnecessary stress on an already delicate relationship.

Relax and know that you have entered into an agreement where you have the responsibility to complete a task, not make best friends.

Trying to force a relationship past this point may damage it forever.

Remember to always remain professional and be yourself.

The magic may follow...

Mutually assured construction.

Working with others comes with its advantages. That's if you're working with the right people.

It's always better to be on a team where not only are you getting something beneficial from your relationship, but they're getting the same from you.

What could this look like?

• Your team fills in to meet deadlines when you're attending to a family emergency. In turn, you have their back in the same way.

• Your client is always there with information when you need it and you deliver them dazzling collateral because of it.

• Your organization provides exceptional benefits which allow you to bring your best to the table and increase sales.

When working with certain individuals it can feel like you're putting in all the effort.

In certain instances, this is acceptable, like when volunteering or working on a special project which means more to you than being a part of a mutual relationship.

If a party you're working with on a normal basis isn't providing you with proper communication, feedback, services, or compensation then you should look for the door.

Working with clients or on a team that services clients' needs should never be one where all you're doing is giving.

This dynamic will be sure to eventually burn you out and cause dissatisfaction with your work.

Make sure your relationships are mutual. You get what you give.

Everyone is born with a set of nerves.

Some people have nerves of steel.

These people still get nervous, as no one is immune to this biological function.

Consider this before your next client meeting...

Someone that owns or works for a company is about to get in touch with you because they need help with their website copywriting and marketing.

Their business is not selling the way it should and they have nowhere else to turn.

Somehow you landed on their virtual doorstep and they are offering you some of their valuable time to discuss a potential solution.

Would you be a bit nerve-wracked speaking to a copywriter if you weren't one?

A lot of the clients I've encountered don't even know what copywriting is let alone the wonders it can do for their business.

To survive in today's world you need a great marketing strategy and strong branding, not having either would make any of us on edge. Keep that in mind during your next client meeting.

It's our job to remain calm and provide solutions that solve our client's problems and then some.

They rely on us to fix some pretty complex issues and having both parties too jittery to hold a proper thoughtful conversation will do nothing but harm the situation moving forward.

Consider allowing your nerves to energize you during your meeting, and eventually, you'll develop your own nerves of steel.

*********

Don't forget to let me know you want more content like this by clicking the 'Subscribe For Updates' button below and entering your email. You'll be joining a quickly growing group of modern copywriting enthusiasts who know exactly when my articles hit.

Read my article 11 Ways To Convert Your Copywriting Into Sales which offers tips on how you can make it in today's freelance copywriting climate while maintaining your sanity.

If you enjoyed this article I can help you create similar content. Below is a link to my contact page.

Subscribe For Updates

Request Material For Your Business