Current Events & Copywriting

The news can have a profound effect on many industries – but how does it affect the copywriting industry in particular? Especially for those of us freelancing...

It's no surprise that happenings around the globe affect business. After all, the world of commerce is intricately linked with nearly every aspect of our lives.

Freelance copywriting is a business and depending on if you're a one-man show or a team, the way regional and global changes affect your business can vary greatly.

During the COVID-19 pandemic, global business structures were rocked - if there's one thing I've learned in BUS 101, it's that smaller-scale businesses have an easier time adjusting to such widespread shifts.

Let's discuss a few key points every freelance copywriter should remember during times like these:

• Your business' size is its strength

• There's opportunity out there – if you know where to look

• Organic business models are even more important in today's business world

Take a minute to think about how the pandemic has affected your business. Have you adjusted to the changes we've all experienced? Or are you struggling to find a way to conduct your operation? Let's dive in.

The squeaky wheel gets the grease.

When something substantial happens globally, you're sure to hear about it on your news feed. COVID-19 rocked the world in 2020 and since has affected every industry differently.

Being a small business, did you know by design that you're more equipped to handle shifts in regulation or audience than larger-scale companies? It's a misconception that larger companies are more adept at implementing sudden large changes – in actuality their size is a disadvantage.

Here are a few factors that make it easier for small businesses to make big changes:

• There are fewer employees and if you're a freelancer there's only one of you needing to adjust to change, as opposed to large-scale businesses with hundreds or thousands of employees.

• Your business model is easier to restructure as it was built for a small company so there are fewer parts to alter.

• You run your small business and make all the decisions - not some board of directors or C-level executives. It's painless to make quick changes if you're the only one in charge.

Greasing the squeaky wheel when you only have one or two stakeholders is easier, especially when opposed to large-scale organizations with truckloads of wheels.

Remember: Your size is your greatest asset.

Opportunity is around every corner.

Don't let events like COVID-19 or a faltering stock market alter your stride. When dire situations arise, before folding your hand, take a step back and look at where you can direct your business.

Small business owners are usually the hardest hit during economic downturns, but if you're willing to make changes in how you service your customers and run your business, you might do more than make it out intact - you may thrive.

The pandemic has been a trying time for us all, yet despite the trauma we've all experienced, some have found a way to carve out a living and keep their businesses afloat. Kudos if you're one of those new or existing businesses.

By no means am I supporting larger industry efforts to exploit workers, customers, or communities during economically trying times – times in which it is undeniable that many people take on far more for far less in return. I do advocate for the little guy – the small business owner who can find opportunities to keep their business afloat around each corner.

Organic is the new black.

Organic is no longer a term used exclusively to describe food and clothing items.

Organic business models are those designed with growth and future changes in mind. I recommend whenever starting any venture (especially the freelancing variety), to model your business so it can handle the organic nature of the world.

As the planet becomes ever more globalized and technologically advanced it's imperative to make sure that when the climate you do business in changes, you can easily and swiftly adjust to those alterations.

Setting up processes that can be easily interchanged and edited as well as restructured to your audience is a great first step. From there the rest is up to you.

Wherever you are on your freelancing and small business journey, remember that no matter what happens, you're the arbiter of your future. Any decision you make can have an equally positive or negative impact on your business, and in tough times everyone struggles from the largest corporations to the smallest solo freelancers.

Keeping global trends in mind and feeling empowered enough to handle whatever comes your way are both skills that will make you competitive in today's market.

There is a mighty force to be found in every small business if you know how to access it. I hope this post helped you access your business' power.

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Read my article The Thick Skin Of Freelancing: 7 Tips which offers tips on how you can make it in today's freelance copywriting climate while maintaining your sanity.

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