Ways To Build Or Improve Your Copywriting Skills While Having Fun

Yes, you can grow your copywriting skillset without sacrificing joy. It's not as wild an idea as you may think.

Our writing abilities are like other muscles in our body. We all have the basis for developing strong writing skills. Those that work out their writing muscle, or any for that matter, gain abilities that only last if you maintain your routine.

Expert writers have spent years perfecting their craft. No one is born a naturally endowed writer as no one is born with a concept of language, let alone writing. Anyone that says it's all-natural is naturally lying.

In what ways can you improve your writing abilities without sacrificing your sanity? There are plenty that you may not be aware of, yet. You don't need to forgo any part of your life to become a more skilled copywriter or writer in general.

I won't sit here and say that you can basically do nothing, have fun, then WHAM you'll be a great writer. I'm saying that if you work on writing about things you love, working out your brain will start off as being fun, not a chore, and you'll be more inclined to become an awesome writer.

Here you'll learn how to find what you love to write about, find exercises to help with your mastery of written language, and discover ways you can incorporate your newfound practice into each day.

Where to find passion in an overstimulating world.

Don't be hard on yourself - today's increasingly globalized and technological world exposes us to more knowledge than we could ever know what to do with. It's no surprise the number one question I get from aspiring writers is that they can't find what they're passionate about. I know, I've been there.

What I recommend if you find yourself in this rut:

1. Take inventory of what hobbies or skills you possess that you already enjoy.

2. Ask those around you what they think you're good at or enjoy (sometimes it can be difficult for us to know, but those around you who love you most likely will have an idea you can go off).

3. Do research on intellectually stimulating subjects you've been meaning to look into.

4. If all else fails, look at the basic building blocks of your life (your favorite morning breakfast, mowing your garden, driving) and see what parts of those tasks you can extract something joyful from.

Once you've figured out where your passion lives, get it down on paper. My best friend once told me a quote she learned in college: "a short pencil is better than a long memory."

Don't rely on the fact that you'll remember something because if you don't you may be screwed or have lost a great idea.

To be a writer, write everything.

Exercise isn't only for the body, your mind needs TLC too.

I'm someone that needs motivation in order to exercise, but through years of training and bettering my understanding of how to exercise, I am able to whenever I get a flash of energy.

There are some key exercises you should practice as a copywriter or writer each and every day to keep your writing muscle sharp and on the path of growth. What are these exercises I speak of? Ask and you shall receive:

• Write headlines every day. These headlines can be for real or fictional products or companies. Get creative and put your all into each one.

• Create a swipe file. Check out Anna Kliszewska's incredible post on how to create a swipe file. Write about why each example is in your swipe file and always be on the lookout for inspiration.

• Journal. This is something you should do each day. Write about what you've learned and what you can do better.

• Practice writing the way you speak about things you enjoy and know about.

• Rewrite copy from examples that sell, but make your version better. Shorten it, make it easier to read, change as much as you can about it while still selling whatever it is that's being sold.

• Free write like your life depends on it. Write whatever comes to your mind if you're feeling extra fed up with your writing routine and go crazy with it. This is one of my favorites for brainstorming.

KEEP POINT: Don't edit anything as you go, let it all flow, let it sit for a while, then you can edit if you like. These are exercises meant to foster your love for writing and creativity, they're not the Olympics of writing exercises.

Don't stop there. I recommend also reading books and taking plenty of breaks to do so. "Breakthrough Advertising" by Eugene Schwartz is a classic - if you can't get your hands on a copy I recommend "The Adweek Copywriting Handbook" by Joseph Sugarman. Both of which you can easily purchase on Amazon which I've linked.

Research new ways you can exercise your writing muscle, take time to decompress when you're not, and have fun with it.

If you don't have fun doing any of these exercises within a genre or niche you enjoy, maybe writing as a profession is not right for you at this moment in time.

Write about what you love and you'll never feel like you're exercising.

Have you ever jumped out of bed in the morning, gotten ready at the speed of light, and rushed to your new job or favorite activity? Do you wonder how you can make each day feel like that day?

Psychologically this type of enthusiasm is the key to life a lot of people struggle with. We're all grateful to be on this planet each day but depending on what we do, how we do it, and how we think about it, we can act ever so bored with our routine.

Before you even start your new writing exercise routine think about your daily life and your responsibilities.

Don't throw your new routine at the wall and hope it sticks if there is no room for it.

Whether you're leading a busy life or have a more chilled-out existence you can set aside five minutes a day to practice your writing.

If you can't find the time, make the time. Do it after everyone is in bed, do it first thing in the morning, do it when you get home early.

Don't be hard on yourself if you skip a day, pick back up where you left off or start somewhere new. Here's my number one tip: REWARD YOURSELF FOR WRITING. I'll say that until I'm blue in the face. My last words will probably be something like, "don't forget to treat yourself to a nice ice cream after all your hard work." Whenever I'm going through a rough patch in life and I'm having trouble writing I tell myself that I will get X reward if I write for X amount of time. I set a clock and usually work for longer because I feel like I need to earn that treat.

Remember:

1. Write about topics you enjoy.

2. Choose solid exercises that you can come back to for inspiration.

3. 5-minutes of writing a day with a treat to go along with it.

You'll be pumping out some of the best sales writing in no time. Thank me later. Get writing my friend!

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Read my article How To Follow Your Talents, Not Other Peoples' Lives which offers tips on how you can make it in today's freelance copywriting climate while maintaining your sanity.

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